Home – Cases – Datalyzer

Redesigning the acquisition channel through design and data analysis

A rebranding and website redesign for DataLyzer, shaped by how people use, find and understand the website, based on in-depth analysis of behaviour, structure and visibility.

Rebranding

Website

CRO

SEO

Challenge

DataLyzer’s website no longer reflected the level of the product or the organisation. The narrative was fragmented, the structure unclear and performance in terms of visibility and conversion was underwhelming. Before redesigning, it was necessary to understand what was not working and why.

Approach

We started with a combined CRO, design and SEO analysis of the existing website. The findings were shared in a workshop and formed the foundation for the rebranding direction and website redesign.

Activities

CRO and UX analysis, SEO audit and keyword mapping, rebranding, website design, WordPress development, multilingual setup

Summary

DataLyzer approached us with the concern that their website was no longer supporting growth. Through analysis, we identified where meaning, structure and visibility were breaking down. These insights became the foundation for a rebranding and website redesign that better reflects who DataLyzer is today and how they operate.

Our approach

Phase one: understanding and alignment

We began with a baseline assessment of the existing website, analysing user behaviour, decision flows, content structure and search performance. The findings were discussed in a workshop, creating a shared understanding of what needed to change and what the future website should represent.

Refining the brand

We explored and tested multiple identity directions. One direction was selected and developed into a renewed logo, colour palette and typography, documented in a brandbook.

DataLyzer 2.0

The new website is structured around a clear narrative rather than a comprehensive feature list. The revised URL structure supports both search visibility and clarity. The design shifts from dense text to a more visual and structured way of communicating. Instead of explaining everything upfront, the website starts from who DataLyzer is and how they help, while making detailed information accessible where relevant.

Performance and reliability

Alongside the redesign, a technically robust foundation was implemented with focus on speed, stability and security. The website was set up for multilingual use, SEO and future scalability, including careful migration, redirects and tracking to protect visibility and performance from day one.

The CBL Buddy Program

This project was part of our challenge-based learning program. Two independent junior designers contributed to specific parts of the project under guidance and within defined project constraints. Developing people alongside real client work is a structural part of how we operate.

Results and Impact

A coherent and credible digital presence for prospects and partners. A modular, multilingual website with reusable sections and a flexible theme, designed for future growth. A clearer structure and narrative that better supports sales and communication.

Datalyzer.com