A premium e-commerce experience for custom-made window treatments
A full rebranding and new e-commerce platform featuring a validated configurator and realistic visualisations, translating complex choices into a clear and structured digital experience.
E-commerce platform
Product configurator
Rendering
CBL project
Challenge
AZURA offers high-end custom window treatments where customers make multiple decisions without physically seeing the product. The challenge was to translate this complexity into an online experience that provides clarity and supports confident decision-making.
Approach
We delivered a complete rebranding and translated it into a cohesive e-commerce platform built within Colengo’s framework. At the core, we designed and validated a configurator that supports the full range of options and dependencies.
Activities
Brand identity, stakeholder alignment, UX flows, wireframes, unmoderated user testing, development handover, design reviews and guidance
Summary
AZURA was preparing to launch a new premium brand alongside a digital-first sales model. The traditional in-home advisory moment had to be reinterpreted for an online environment where customers configure products independently.
We developed the brand identity and translated it into a structured e-commerce platform. The configurator forms the centre of the experience, supported by clear steps and realistic visualisations that provide context throughout the decision process.
Our approach
Kickoff
We began by clarifying AZURA’s ambitions and defining the role of the digital platform within the overall sales approach. A brand session established direction for positioning, tone and visual language.
Development alignment
Early alignment with Colengo ensured that design decisions matched the technical framework and component structure. This avoided later friction between concept and implementation.
Structure and design
We defined a clear sitemap and core user flows. The platform was designed with consistency across brand, e-commerce and configurator. Each step in the configurator was structured to make dependencies understandable and choices manageable.
Handover and review
Designs were delivered with structured documentation tailored to Colengo’s workflow. Through iterative reviews, we ensured the implemented platform remained faithful to the intended experience.
Results and impact
The AZURA platform
The configurator translates complex configuration logic into a structured process supported by realistic previews. Validation showed that users better understand the options and make more deliberate selections. The platform provides a stable basis for launch and further growth.
The CBL Buddy Program
This project was part of our CBL Buddy Program, an integrated learning approach within real client projects. A researcher from Tilburg University contributed to research and validation under guidance and within project constraints. This added reflection to the process without slowing delivery.
I have worked with many partners, but Bonjourney stood out. Hakim quickly understood our requirements, communicated clearly and delivered at pace. The process was structured and the result reflects exactly what we envisioned. We are confident this platform will positively impact our conversion and support the launch of our new brand.
Michiel Bröker | Co-Owner
AZURA
Involved members
Hakim
Lead Designer
Eefje
Researcher
Nick
3D Artist
Colengo
Dev Partner
