A renewed digital identity for Hardwell
Together with development partner Beer n tea, we developed a new digital concept translating Hardwell’s artistic direction into a distinctive online presence.
Concepting
Web design
Particles
Challenge
The digital presence needed to reflect Hardwell’s energy and character, while allowing different audiences, fans, bookings and media, to navigate quickly and logically.
Approach
Together with Beer n tea, we developed a digital concept in which expression and structure coexist. Creative direction and usability were designed as complementary elements rather than opposites.
Activities
Concepting, experience design, interaction design, visual design, development alignment & handover
Summary
Hardwell sought a renewed digital identity that better matched his current position and visibility. The existing online presence lacked cohesion and distinction.
In collaboration with Beer n tea, we created a digital concept in which movement, interaction and structure come together. The result balances artistic expression with clarity and functional navigation.
Our approach
Kickoff
We began with a joint kickoff session with Beer n tea and the client. Goals, audience needs and initial ideas were discussed, defining the scope and direction for concept and execution.
Exploration & concepting
Multiple creative directions were explored through rapid concepts and visual experiments. Each direction was assessed on how well it aligned with Hardwell’s identity and what was technically feasible within the intended setup.
Shaping & validation
The strongest direction was refined and aligned with development. In this phase, key decisions were made to balance impact, recognisability and feasibility.
Handover & Review
The final concept was delivered through a structured presentation, including visual references, interaction descriptions and technical examples. We reviewed the concept together to ensure clarity of interpretation heading into development.
Beer n tea & Bonjourney captured my vision and transformed it into a digital concept that truly represents my new “2026” brand and energy.
Robbert van de Corput | DJ, Producer & Artist
Hardwell
Involved members
Hakim
Lead Designer
Beer n tea
Dev Partner
